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Company History

True West was conceived out of the overwhelming popularity of the classic 1940’s Wallace Westward Ho Barbeque Ware China patterns. To quote from one of the original brochures on Barbecue Ware: "Typically Western Rodeo dinnerware is designed by one of America’s outstanding Cowboy artists, Till Goodan. The ware is of the highest quality vitrified china, hotel weight, and due to extreme durability is particularly suited for outdoor barbecue use." The original Wallace vintage patterns were avidly snapped up by collectors at steep prices,creating a demand for a reproduction that could be used everyday.

And so it began again in 1990 by reproducing the Rodeo Pattern first, as faithfully as possible, made in the U.S.A. to insure the quality required. With the generosity and licensing support of Betty Goodan Andrews, Till's daughter, we continued on with Boots & Saddle, Longhorn, and the never-before produced Christmas Pattern which incorporated Goodan’s personal Christmas card art.

True West Team

Mark Clay - Owner

Growing up on his family’s cotton farm, Mark never imagined his talents would take him around the world as Creative Director for Polo Ralph Lauren Home Collection. But his heart was in the Lone Star State, where he now bases his prominent interior design firm in Dallas, Mark Clay Designs.

Pat Turner - Director of Sales & Marketing

Native Texan and longtime design and marketing consultant to True West before taking over the day-to-day operations in 2001. Pat runs True West from her hometown in Royse City, Texas.

We are proud to be able to offer you the quintessential Cowboy dinnerware from the Westward Ho lines that so appropriately commemorate the amazing American West!

Best Regards and HAPPY TRAILS to YOU!

Pat & Mark

Till Goodan

True West is proud to have the highly respected California Western artist Till Goodan’s artwork for our variety of classic cowboy dinnerware.

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